We view TikTok not as a competitor to Instagram and other social networks, but as a rival to Netflix and Hulu. Consumers are replacing their evening television binges with 30 to 60 minutes (sometimes more) of scrolling on TikTok. For brands that want to succeed on TikTok, it's about providing entertainment with subtle brand placement.

With Austin, Texas (the CPG capital) as our backyard, our team gets out in the world to create content that speaks to the For You Page. We specialize in subtle brand placement and short-form video production for content that's humorous, entertaining, valuable, and goes viral consistently.

Our team also specializes in TikTok Shop and Creator Commission programs, regularly assisting our brands in selling products directly on TikTok.

We don't just respond to comments; we immerse ourselves in your brand's Instagram presence daily.

What sets us apart? Our commitment to true engagement—actively using Instagram the way it was designed to be used. We're in the comments section, responding to Stories, and building genuine connections with followers and potential customers alike. This approach cultivates community while significantly boosting your algorithm performance, as Instagram rewards accounts that use the full suite of engagement features.

Your brand's Instagram algorithm relies heavily on consistent activity and time spent within the app—and that's exactly what we take off your plate. While you focus on running your business, we're logged in as your brand, being social in all the ways that matter.

Whether we're securing our clients awards like Stylophane's Fastest Growing Beauty Brand on Instagram in 2024 or landing a client's social account in a McGraw-Hill® university textbook for exceptional customer service, prettySOCIAL's strategies pair captivating content with digital campaigns that stand out in the scroll.

(We're social, and intend to keep it that way.)

We serve as the strategic liaison between creators and brands, believing wholeheartedly in letting creators create while providing them with the tools they need to produce on-brand content that supports our clients’ social goals.

Our specialized UGC process works hand-in-hand with our social media management, handling everything from casting and wardrobe provision to developing talking points and scripts. We ensure creators have all the information and tools they need to produce compelling video content that seamlessly integrates with our clients' broader social strategy.

We work exclusively with professional and working actors and models for UGC production, ensuring our brands receive aspirational user-generated content that sits seamlessly alongside the high-quality social content we produce in-house.

The result is user-generated content that feels genuinely connected to the brand while maintaining the authentic creator voice that makes UGC so powerful.

Strategic product placement is woven into every social media retainer. While many consider influencer gifting as a PR initiative, we've built it into our core social strategy - connecting your products with the right rising tastemakers and decision makers while your social media presence is growing.

For beauty brands, this means makeup artists and beauty content creators. For lifestyle brands, it's celebrity stylists and fashion insiders. For wellness products, it's medical professionals and wellness experts with genuine authority.

What sets our approach apart is our carefully cultivated network of relationships. We've spent years building authentic connections with influencers who trust and value our recommendations.

When a product comes from prettySOCIAL, these creators know it's been thoroughly vetted by a team with discerning taste. These relationships deliver results that random outreach simply can't match - from organic social mentions to products being selected for magazine cover shoots. We've seen gifted products lead to everything from Instagram Story features to celebrities placing personal orders after experiencing them on set.

By integrating this relationship-driven approach into your social strategy, we create a comprehensive ecosystem where owned and earned media work together seamlessly.

Creating captivating content that engages is prettySOCIAL's specialty. Every social media client receives monthly photoshoots with on-site art direction, all produced entirely in-house by our Austin-based team.

What sets our content apart? Versatility. Our photography and videos don't just perform on social—they extend far beyond your feeds. Our clients regularly use their prettySOCIAL creative across retail partnerships (Credo Beauty, Nordstrom, ULTA), e-comm, and even press features.

From lifestyle photography to trending TikTok content, our creative team becomes an extension of your brand. We capture behind-the-scenes moments during photoshoots, work with monthly models who bring your products to life, and create content that's relevant when it matters most - all while maintaining your distinct brand identity.

As part of our ongoing commitment to diversity, we offer access to a variety of talent options for content. prettySOCIAL is proud to work with some of the most talented and diverse models in the industry for our clients’ social content.

We produce high-converting product photography for beauty, apparel, and consumer brands that drives sales across all digital channels. Our comprehensive approach includes both on-white product shots that meet marketplace standards and elevated campaign imagery that tells your brand's story.

Our clean, professional on-white photography ensures your products stand out on Amazon, your website, and retail partner platforms, while our campaign-style imagery captures the lifestyle and aspiration your brand represents. Whether you need consistent product catalog shots or hero images that stop the scroll, our photography seamlessly bridges the gap between commerce and brand storytelling.